The rising popularity of online shopping has contributed to a dramatic increase in the usage of digital payment methods over the last several years. By 2027, the value of all of these deals may potentially reach $15 trillion.
A unique opportunity for software as a service (SaaS) providers and ISVs to expand their businesses by including payment processing in their solutions has presented itself.
The great majority of ISVs, however, lack the necessary degree of expertise or resources, making this easier to say than to implement.
What Does It Mean to Have a White-Labeled Payment Processor?
What is meant by the phrase “white-label payment processing” is the use of a third-party payment gateway and/or other payment technologies to process payments while giving the impression that they are your own. A white-label payment processor is a company that provides payment technology that other businesses, such as ISVs and SaaS providers, may use under their own brand. When starting a starting a payment processing company you surely need to be aware of this system.
White-label payment processors build and maintain the whole payments system on their clients’ behalf. In addition, it enables ISVs to put their own spin on things by using their own brand colours, logos, and content in key places like the dashboard, payment page, and checkout.
What are the Benefits of Using a White Label for Your Payment Processing?
There are a number of benefits that white-label payment processing may provide ISVs and SaaS companies who wish to include payment options into their integrated products. Why don’t we check out a couple of them right now?
Economical and time-efficient
Investment of time and money is needed to construct and maintain a payments infrastructure. In addition to developing the required technology, ISVs should seek up collaborations with sponsor banks in order to facilitate quicker payments. This might take years and cost millions of dollars, which is too much for most businesses to spend.
White-label payment processor partnerships are a more practical solution. To facilitate the delivery of payment processing services desired by the partner firm, the processor provides the proper application programming interfaces (APIs), apps, or plugins that link swiftly and simply with their software.
Safety and conformity requirements imposed by regulations
The requirement for secure storage of personal information is given special attention in the payments industry. Payment solution providers are liable for ensuring their clients’ adherence to regulatory and PCI requirements, in addition to implementing a number of fraud prevention and protection measures. If an ISV’s payment partner has previously dealt with these issues, the ISV may be able to rest easy while employing white labelling. As you know how to be a credit card processor you can expect best results there.
Earn additional income thanks to it.
One significant advantage of partnering with a white-label payment processor is the ability for ISVs to generate additional revenue by expanding their product offerings.
Companies can enhance their customer service by incorporating payment processing, which allows them to offer a more comprehensive solution to their customers’ needs. Furthermore, companies have greater control over the payment process, leading to increased client loyalty and ultimately enhancing the company’s brand and image.
In order to mitigate the risks and challenges associated with exploring uncharted territory, certain Independent Software Vendors (ISVs) may opt to implement a white-label strategy instead. Instead, companies can prioritise their strengths while still offering customers a wide range of options to cater to their evolving needs.